Rolls Royce is one of the most prestigious brands in the automotive industry, having survived two world wars, government nationalization, and bankruptcy. Today, it's facing a new challenge: an aging demographic. The British icon's solution is to hook the next generation of the ultra-rich with its first sports car, the Wraith, made with old-world know-how and state-of-the-art technology. Witness the single-minded, obsessive approach that goes into handcrafting this supercar, each one requiring 1,500 craftspeople working for over 450 hours.