Watch Again

Pioneers Turned Millionaires:

When Life Hands You Tomatoes

Watch More
back to video

»Henry John Heinz

When Life Hands You Tomatoes

Short | 02:23

Henry Heinz may not have invented ketchup, but his ingenious marketing and business tricks made it the American staple it is today.

More About This episode

From horseradish salesman to multi-millionaire: Henry John Heinz, the son of German immigrants, forever changed the way food is packaged, sold and eaten. With simple ingredients, closely guarded family recipes, plus revolutionary branding methods, Heinz made a fortune on everyday products like gherkins, sauerkraut and, of course, his famous ketchup. Travel back in time to the Steel Capital of the World, circa the 1800s, and see how the King of Condiments began his empire, one vegetable at a time.

Ways to Watch

Buy this show from any of these distributors

Have Smithsonian Channel through your TV provider?

Watch this episode online now.

Return to Video Page