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America in Color:

What the First Radio Commercial Jingle Sounded Like

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»The 1920s

What the First Radio Commercial Jingle Sounded Like

Short | 02:01

Wheaties was one of the first companies to recognize the enormous potential of radio as an advertising tool. On Christmas Eve 1926, they aired the first commercial jingle ever, which also introduced their famous tagline.


    • Sunday
    • 7:00pm
    Nov 18
    • Sunday
    • 10:00pm
    Nov 25
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    • 1:00am
    Nov 26

More About This episode

The 1920s was a decade of unprecedented change for America. Soldiers returned from war. Well-paid jobs were plentiful. Women cast aside "proper behavior," and the Jazz Age erupted. It was an era of vibrant times and colorful characters, but for nearly a century, many have only seen it in black and white, until now. For the first time, we present the Roaring '20s in color, from Ford's assembly line to Charles Lindbergh's transatlantic flight and from speakeasies to New York's Wall Street, before and after the crash.

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