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America in Color:

These U.S. Tycoons Turned Their Holidays into Marketing Gold

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These U.S. Tycoons Turned Their Holidays into Marketing Gold

Short | 01:16

The friendship of Ford, Edison and Firestone was a perfect marketing opportunity, too good to miss. Footage of them vacationing together was shown in theaters around the country - further bolstering their brand status.

On TV

    • Sunday
    • 4:00pm
    Dec 23
    • Saturday
    • 6:00pm
    Dec 29
    • Sunday
    • 12:00am
    Dec 30

More About This episode

America is still a rural nation in 1910. Most homes don't have electricity, and less than one percent of the population owns a car. But that changes with the rise of Henry Ford, Harvey Firestone, and Thomas Edison, who help foster the economic and technological booms of the early 20th century. Through colorized archival footage and personal home movies, explore the business relationships that transformed America and glimpse into powerful friendships that lasted a lifetime.

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