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The Three Key Lamborghini Design Rules

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The Three Key Lamborghini Design Rules

Short | 01:58

Lamborghini designers adhere to three key principles: Come up with a new look that's still distinctly Lamborghini, never allow form to come before function, and draw your inspiration from the aeronautics industry.

More About This episode

It's the most famous bull in the automotive industry, a brand that is synonymous with high-performance exclusivity. Since 1963, Lamborghini has chased one dream: to build exotic, handcrafted, high-end Italian machines for the ultra-wealthy. Their latest machine, the Huracan, is a 610-horsepower beast, with a top speed of 202 mph and the ability to blast from 0-60 in just 2.5 seconds. Witness its creation and the major risks and challenges the company faced to bring this sleek, stealth, $256,000 supercar from the factory to the fast lane.

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