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America in Color:

The Staggering Price Tag of NYC's Rockefeller Center

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The Staggering Price Tag of NYC's Rockefeller Center

Short | 01:36

From Radio City Music Hall to '30 Rock,' Rockefeller Center was a construction project befitting of the city's ambition. But its build was an epic affair - and came with an eye-watering price tag.


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American royalty: a potent combination of popularity, glamour, money, and power. In the early 20th century, the Rockefellers and Vanderbilts build empires and spend fortunes. The Roosevelts and Kennedys spawn political dynasties. And news magnate William Randolph Hearst records it all, using film to cash in on the glitzy lives of the rich and famous. Now, through rare archival footage and home movies, get a colorful inside look at these storied families working hard and playing hard.

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