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The Holy Grail of Car Awards

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The Holy Grail of Car Awards

Short | 01:59

What it means to win best in show at Pebble Beach.

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The annual Pebble Beach Concours d'Elegance car show is where the world's millionaires and billionaires show off some of the most exotic cars on the planet. Winning this competition can add hundreds of thousands to a car's value, but any of these collectors will tell you that it's not about the money-it's about bragging rights.

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