PLAYLIST: The Top 25 Videos of 2017

Watch Again

America in Color:

How Sunbathing Became a National Craze in the 1930s

Watch More
back to video

»The 1930s

How Sunbathing Became a National Craze in the 1930s

Short | 00:46

Tanning was big business in the 1930s, as people sought to recreate the sun-kissed California beach look. Inventive tanning products started to appear, including spray tans and even a tanning juice.


More About This episode

During the turbulent 1930s the stock market crash sent the United States into a tailspin of violence and disorder. As one president flounders, another offers a New Deal, putting America back to work and reshaping the landscape in the process. Revisit a decade when our nation was pushed to its limits and fought its way through, presented like it's never been seen before -- in color. From the end of Prohibition to the start of bold projects and from Dust Bowl nightmares to Technicolor Hollywood dreams, it's the '30s as only few have seen them.

Return to Video Page