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America in Color:

How Sunbathing Became a National Craze in the 1930s

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»The 1930s

How Sunbathing Became a National Craze in the 1930s

Short | 00:46

Tanning was big business in the 1930s, as people sought to recreate the sun-kissed California beach look. Inventive tanning products started to appear, including spray tans and even a tanning juice.

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During the turbulent 1930s the stock market crash sent the United States into a tailspin of violence and disorder. As one president flounders, another offers a New Deal, putting America back to work and reshaping the landscape in the process. Revisit a decade when our nation was pushed to its limits and fought its way through, presented like it's never been seen before -- in color. From the end of Prohibition to the start of bold projects and from Dust Bowl nightmares to Technicolor Hollywood dreams, it's the '30s as only few have seen them.

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