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Rebranding Rosie the Riveter

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Rebranding Rosie the Riveter

Short | 03:39

The iconic Rosie the Riveter poster was originally meant to encourage thrift and hard work among WWII factory workers. In the 1980s, the poster became an icon of the feminist movement.

More About This episode

America is truly a melting pot, one that's been simmering for centuries, and made up of warriors, innovators, icons, and the objects they left behind. Follow one lucky couple as they're whisked to Montana to witness a re-creation of the Battle of Little Bighorn. Then watch as a friends' trip to the zoo turns into an art project with pandas. Private tours of the secret vaults to see Edison's first bulbs, the first Colt revolver, and other incredible artifacts make for a Smithsonian visit they'll never forget.

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