Maserati takes their top-performing sedan and shrinks it into a smaller, faster, and more affordable car, the Ghibli. How did they accomplish this? Building it with less-expensive materials.
Maserati has taken on the nearly impossible challenge of growing its business from 6,000 sales a year to 50,000. Their solution: to shrink its top-selling Quattroporte into a sportier and more affordable package called the Ghibli. Witness the company's attempt to add a touch of Italian flair to the mid-size sedan market as we track the design, planning, and manufacturing of this $70,000, 404-horsepower speedster. It's a bold gamble for Maserati, and the future of the century-old brand hangs in the balance.
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