The Genius of Design

The man-made world is a designed world, and everything in it is an expression of who we are, what we need, what we want and what we dream of. Join us on a fascinating archeological dig, an excavation that takes us from the pioneers of the Industrial Revolution, to the Back Room Boys of World War II to the most powerful and influential corporations in the world today. We examine the products of the material culture from the last 250 years and ask: what kind of society would have produced this kind of object at this time? And why?

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