Non-Personally Identifiable Information
Certain non-personally identifiable information about our visitors is collected by the standard operation of smithsonianchannel.com's internet servers and through the use of "cookie" technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the site, how much time you spend in any particular area and what you buy.
- 2. Estimate our audience size. Each browser accessing smithsonianchannel.com is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target advertisements based on user interests and behavior.
- 4. Measure certain traffic patterns, which areas of the smithsonianchannel.com web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on smithsonianchannel.com a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.
Advertisers that serve ads onto smithsonianchannel.com may also use their own cookies.
You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those smithsonianchannel.com services that require registration in order to participate. These services include (but are not limited to): program information e-mails, participating in any loyalty or incentive programs and customizing your home page.
Log data collected on web servers both within smithsonianchannel.com's control and under the confidential control of smithsonianchannel.com's third party ad service provider(s) supplies smithsonianchannel.com with aggregate information about the number of visits to different pages on our site. This information is not personally identifiable information and is used by smithsonianchannel.com to improve the content of our website.
Personally Identifiable Information Collection and Use
smithsonianchannel.com also collects personally identifiable information (such as your name, street address, telephone number and e-mail address) from voluntary submissions as part of site registration, sweepstakes, contests, and other online promotions, when you place an order for merchandise, complete a survey that we use for research purposes, or when you report a problem with our site or one of our services. We also enable users to provide their mobile phone numbers and carriers so that they can sign up for wireless updates and other promotions. In addition, if you contact smithsonianchannel.com, we may keep a record of that correspondence.
Personally identifiable information will be used by smithsonianchannel.com (1) to process your requests (e.g., register you for a contest or sweepstakes or fulfill your merchandise order); (2) to communicate with you or personalize the site based on your stated interests and preferences or make related offers to you; (3) to administer the site or serve you when you have questions or problems; and/or (4) as may, in smithsonianchannel.com's sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this website.
Personally identifiable information will be shared with third parties to further the purpose for which you provide such information (e.g., to process your subscription request or merchandise order) or when we believe in good faith that the law requires it, or to protect the rights or property of smithsonianchannel.com or its affiliates or subscribers or to comply with legal or regulatory obligations. In addition, we may transfer information to a third party in the event of corporate restructuring (e.g., a sale, merger, or other transfer of assets).
Currently, we do not share personally identifiable information with unrelated third parties for their own marketing purposes without your prior permission.
We have developed a system that enables you to express your preferences regarding our newsletters and communications. To remove yourself from a mailing list, go to the edit profile section at http://smithsonianchannel.com/sc/web/unsubscribe and log in with your email and smithsonianchannel.com password. You can view and change your email preferences. To unsubscribe from a certain newsletter, uncheck the appropriate box. If you'd like to add a new newsletter, simply check the corresponding box. Be sure to click the submit changes link at the bottom of the page to make sure your preferences get updated.
Collection of Information by Third Party Sites and Sponsors
We sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties' use of this information. The site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.
smithsonianchannel.com uses third-party advertising companies to serve ads when you visit our website. These companies may use non-personally identifiable information about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, smithsonianchannel.com cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure that collected personally identifiable information is secure and not readily accessible to unapproved individuals or third parties. smithsonianchannel.com has limited the number of people who have physical access to our database servers and has implemented electronic security systems and password protections which help further guard against unauthorized access.
Reviewing Your Information
To access the personally identifiable information that this Web site has collected about you online, to correct factual errors in such information, or to update your interests, preferences or other portions of your user profile, please go to the edit profile section at http://smithsonianchannel.com/sc/web/unsubscribe and log in with your email and smithsonianchannel.com password.
smithsonianchannel.com is sensitive to parents' concerns about the collection of personally identifiable information from children. As such, smithsonianchannel.com will not collect knowingly personally identifiable information from children age 17 and under.
Updated: September 13, 2006